Causeit is happy to introduce our strategic alliance with ORBIT & Co. A project of Mark Bonchek, a long-time advisor (and former client) of Causeit, ORBIT & Co. serves to cause breakthroughs in organizational ability to engage communities in true, meaningful conversation, rather than old-model, push-style marketing messages. We look forward to continuing our work with Mark as we help companies form, implement and share their big visions for world-changing innovation.
Causes shifts in large organizations' understanding of how to create pull-based orbital brands, rather than just push-focused marketing.
Mark, the founder and chief catalyst of Causeit strategic advisor ORBIT+Co, has been at the forefront of strategy, media, and technology since his Ph.D. from Harvard University, which predicted the rise of social media in 1997. He has applied ORBIT principles in his work with IBM, The Economist, McKinsey, and the U.S. Department of Education.
Mark writes regularly in Harvard Business Review and speaks at leading conferences on orbit strategies. Click here to read his most recent article: “How Top Brands Pull Customers into Orbit”. He also serves on the advisory boards of Thinaire, Nomadic, DigitalAisle, and CashStar.
Mark holds an A.B. in Economics from Princeton University and a Ph.D. in Political Economy from Harvard University. He also served as a Research Associate at the MIT Artificial Intelligence Lab.