Innovation is… a bike trip? Works for us!

We love Jess. One of our first clients, she is the head of the nationally-acclaimed health education firm Cairn Guidance, which provides support to the Clintons' Healthy Matters conference and many local and national agencies—and a long-time friend of mine personally. Like many Causeit clients, she's brilliant and she's also a little unusual—but Amelia Earhart unusual, not awkward-teenager unusual. So, when she told me she wanted to talk about her next strategic plan, I wasn't sure what to expect.

Jess in Europe c. 1990

Jess in Europe c. 1990

However, not even having written a thesis on bicycle-cyborgs in my rather eclectic liberal arts college career prepared for me the sheer loveliness of her plan to educate about health (and pursue a personal lifelong dream) to ride across the country.

Her words speak for themselves, and her journey will speak volumes. Go Jess!