Our subject matter experts, researchers, and translators work to make sure your excursion into new business territory is worthwhile and productive. Just like a real-world adventure, Excursions have four phases (orientation, outfitting, the excursion itself and a return home to share what was discovered) and are designed to equip modern leaders to create the future.

Orientation

Customized briefings which introduce you to key shifts in business, culture and technology with futurist content from top researchers—followed up by a steady stream of new content for discussion, via email or your intranet, to keep the conversation going within your team.

 

Outfitting

Half-day to full-day workshops & immersions with you and a select crew from your organization will give you a chance to explore 21st century shifts in culture, technology, and business more deeply—and become an expert on discussing the implications for your offerings, business models and people.

Excursion

Multi-month guided exploration of the core concepts and culture which drive digital businesses, with customized content and discussions provided to your key change agents.

Return Home

Debriefing with members of the excursion, including an opportunity to tell the story of what they discovered to the larger organization.

 

Click here to see the areas we explore. If we don’t have an area you would like, we will coordinate with our larger network of subject matter experts to scout and prepare a custom excursion for you.

We help companies create, validate and scale new business models. Using a well-known set of tools by Strategyzer, combined with our own context-setting digital business research and futurism, we help companies draft a ‘business model canvas’—an initial business model which surfaces:

  • Value Proposition
  • Key Resources (including technology needs)
  • Key Partners
  • Key Activities
  • Cost Structure
  • Channels
  • Customer Relationships
  • Customer Segments
  • Revenue Opportunities

We use this business modeling process to surface testable hypotheses, often starting first by outlining your ideas about who the customer is, what needs you could help the customer with, and what offerings of yours could specifically address those needs. Next, we help companies prioritize and design tests for those hypotheses and, at a high level, manage those tests until they have returned clear results. 

Then we compile those results into an update of the business model (and especially the value proposition), repeating as necessary to lessen ambiguity and risk around a digital initiative. When sufficient tests have occurred to validate the business model and move on to creation of pilots, the design phase is considered a success.

Companies use these processes for several purposes, including:  

  • Mapping trends to actual business cases within the enterprise, such as the creation of core APIs
  • Reconceiving of customer profiles and what could be offered to those customers
  • Designing strategic partnerships
  • Prioritizing investments in core technologies and business functions

Outcomes

  • A Digital Strategy Roadmap (for the domain focused on)
  • Digital Business Product Specs
    • Business Model Validation
    • Value Propositions
    • Pilot Tech/Resource Needs and Persona Models
  • Concepts for Testable Minimum Viable Product or Internal Pilots

Sample Timeline

  • WEEK ONE: Intake covering known constraints, team, budget and existing progress
  • WEEK TWO: 1.5-2 day workshop comprised of key stakeholders beginning around a particular domain (eg, creating connected products or creating a new data-driven offering)
  • WEEKS 3-6: testing hypotheses from the workshop, iterated as needed
  • WEEK 7-8: Final one-day workshop to surface learnings and evolve the business model (and creation of any further needed tests)

Participants & Resources

  • Decision-makers (in the domain the workshop is focused on) with awareness of current customers, offerings, budgetary and market constraints
  • Internal and key partner technology stakeholders
  • Resources to conduct tests from hypotheses surfaced within the first workshop, through internal stakeholders and technology partners

When it becomes clear that enough of the business model and value propositions have been validated, it’s time to create beta products which create real customer value. This process—which necessitates more resources and has real implications for the brand—is made easier by having pre-validated product-market fit in the Design phase. When the beta is done, product-market fit will be validated by real customers and a case for action for scaling a new offering (or the need to pivot) will be apparent.  

Outcomes

  • A Digital Strategy Roadmap (for the domain focused on)
  • A Digital Offering Architecture
  • Digital Business Product Requirements Document and Market Requirements Document:
  • Business Model (validated)
  • Value Propositions (validated)
  • Pilot Tech/Resource Needs and Persona Models (validated)
  • Product Technology Needs
  • Market Environment Summary
  • Concepts for a Scaled Offering

Sample Timeline

  • WEEK ONE: Intake covering known constraints, team, budget and existing progress
  • WEEK TWO: 3-5 day workshop sprint comprised of key stakeholders; architects a pilot and launch plan in a particular domain (eg, creating connected products or creating a new data-driven offering) including partner technologists, IT leaders and brand stakeholders
  • MULTI-MONTH testing of the pilot in the real world, iterated or pivoted as needed, including
    • Strategic partnership kickoffs
    • Regular stand-ups to keep team abreast of pilot progress
  • FINAL WEEK: workshop session to surface learnings and evolve the business model (and creation of any further needed tests) in preparation for scaling of the offering, if applicable

Participants & Resources

  • Decision-makers with awareness of current customers, offerings, budgetary and market constraints
  • Internal, key partner technology stakeholders and strategic distribution partners
  • Resources to create pilots based on learnings from the Design phase, through internal stakeholders and technology partners
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Please let us know what your high-level goals and intentions are for a journey to digital, and don't forget to let us know how to contact you. Bonus point if you include dates and times which would work to meet with you—and double points if mention the time zone. #ThatWasSoEasy!