Where Good Ideas Come From (book)

How Good Ideas Become Real Innovations

How Good Ideas Become Real Innovations
An introduction to Causeit's research pilot Opening the Door for Innovation

Steven Johnson's deep dive into the patterns of innovators, Where Good Ideas Come From, explores the environmental factors supportive of innovation and how good ideas come to be. Johnson’s work centers on where innovations are conceived, but spends less time on the factors affecting their birth. While reading the book, it occurred to me to ask, “If so many brilliant ideas are emerging, why aren’t more being put into action?”