1. Our [offering]
2. help(s) [customer group]
3. who want to [jobs to be done]
4. by using data from [sources]
5. to [reduce verb + customer pain]
6. and [increase verb + customer gain]
7. unlike [competing value propositions].
Data Value Proposition
Use this ad lib to get started with your data-centric value propositions.
1. Our [offering]
2. help(s) [customer group]
3. who want to [jobs to be done]
4. by using data from [sources]
5. to [reduce verb + customer pain]
6. and [increase verb + customer gain]
7. unlike [competing value propositions].