The Causeit, Inc. Options Management tool tracks and cross-references the following components:

Business operations

Key resources

Key activities

Projects, Initiatives and milestones

Value propositions/offerings

Revenue & pricing models

Metrics

OKRs

KPIs

Experimentation functions

Hypotheses

Testing

Learnings & Un/learnings

Networks & actors

Customers

  • Personas, including customer jobs, pains & gains

  • Customer segments

Competitors

Key partners & team members

Key channels

Business Environment

Industry forces

  • suppliers & other value chain actors

  • stakeholders

  • incumbent competitors

  • insurgent competitors

  • substitute products & services

Key trends

  • regulatory

  • technology

  • society/cultural

  • socioeconomic

Market forces

  • market segments

  • needs & demands

  • market issues

  • switching costs

  • revenue attractiveness/pricing

Macroeconomic forces

  • global market conditions

  • capital markets

  • economic infrastructure

  • commodities and other resources