FULL SPECTRUM INNOVATION

Full-Spectrum Innovation is the idea of creating value in every possible place—from culture & society down to end users of a product, service or platform.

SHIFTS OF THINKING

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THE SOCIAL NETWORK OF THINGS

Machines, like humans, have their own relationships. Fundamentally, to understand how humans are changing, we have to look not just at how humans relate to other humans, but at how machines relate to other machines—and how humans, machines, purpose and data coalesce and re-coalesce constantly into new kinds of beings.

CULTURE

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