Social Enterprise as a Listening Tool


And what I would say is that there is a unique opportunity right now for companies to, as a first step, to start to embrace the social enterprise—because what that does is that gets the value of the human component quantified, and from there we start to make decisions, we start to put in structures that are not 100% based on just what the profit and revenue growth are. Those things become an end, an outcome.

By establishing these social connections, by measuring them, by understanding them more thoroughly—I think that, I have this inner faith that, by valuing those interpersonal connections we're going to see a shift.

—Marco Aurelio, former SVP of Strategy and Innovation at Oracle, interviewed by MJ Petroni in Berkeley, California.