Upgradeable Vehicles

  • Vehicles whose functionality evolves after purchase through software or hardware upgrades
  • Upgrades may be difficult for core vehicle functions based for hardware or legal issues; comparatively easy for infotainment
  • Usually requires OTA (over-the-air) upgrade functionality, upgrade marketplace and strong data ethics foundation


  • Tesla
  • BMW ConnectedDrive (limited)
  • Automatic (brand) plug-in connected car tool