MJ Petroni is a consultant and researcher based in San Francisco, California. He is the owner and founder of Causeit, Inc., a firm which helps companies and individuals discover authentic narratives around which their teams, customers and industry partners can rally—facilitating cultures of innovation, real listening, straight talk and shared success. In addition, MJ is the Cyborg Anthropologist in Residence for NTT, the world's largest telecom, and also serves as a founding advisor of the Bill and Melinda Gates Foundation's Global Digital Financial Services Platform for poverty alleviation. He has offered tangible startup support, team alignment interventions, brand strategy, ethnographic research, strategic product creation and coaching to over 250 clients ranging from global financial and education companies to individual thought leaders. MJ is an alumni of Lewis and Clark College, where he focused on the emerging field of Cyborg Anthropology, with minors in English, Latin American Studies and Gender. He is a total nerd for exploring the intersection of authentic human connections, business and technology—and it is this passion which inspires him to fly all over the planet having mind-stretching conversations and attending thought leadership summits. MJ has presented at SIBOS, the world's largest financial conference, and is a co-producer of TEDxBellevue and the people-innovation-focused PurpleBeach gathering in London, and is currently authoring the living book Field Guide to Creating Cultures of Innovation.
Jessica Long causes virtuous cycle strategies, empathy for diverse perspectives, clear communication and human-friendly systems.
Jessica is a consultant, speaker and strategic researcher with Causeit, Inc. During her seven years with Causeit, she has helped giant telecoms talk clearly about why their R&D agenda is important to the real world, inspired traditional enterprises to think about how millennials might relate differently to their offerings, and taught small, scrappy startups how to build a compelling brand and do targeted user testing on a tight timeline and an even tighter budget. Her recent projects include work with Dimension Data, RSA, Accenture, and the White House Cancer Moonshot Initiative.
Jessica's academic background in Anthropology, Semiotics, and 20th Century American History, experience as a first-generation digital native, and natural talent for strategic thinking and translation make her a valuable correspondent and advisor in domains where technology and humans interact. Which is nearly all of them at this point, let's be real.
Her current areas of focus include cyborg anthropology, global information exchange, the city as network, user experience, platform thinking, gender and post-gender theory, cognitive science, sociocracy, conscious capitalism, innovation in language, intersectional historiography, and the cultural landscape of globalization.
The Causeit Team
Kenneth Mead causes a better workplace through smarter uses of technology and crafts communication through compelling digital content.
Kenneth Mead is a researcher, designer, and content strategist based in Seattle, Washington. His areas of focus in Causeit projects are usability, SEO, human-centered design and the intersection of people, technology and the environment.
In addition to producing digital content for Causeit and its clients, Kenneth consults organizations in implementing digital business strategies to improve work environment, productivity and growth.
Prior to joining Causeit in 2012, he worked as a contractor supporting SMEs with marketing, branding, user experience design, data analysis and visualization.
Kenneth holds degrees in Mathematics, Philosophy and Business Administration from the University of Washington in Seattle.
The Causeit Team
Kelly Pierce causes time management, heart-centered growth and a deep value for human resources.
Kelly’s passion for bringing people together and getting groups aligned creates a strong foundation for the Causeit Team. Kelly facilitates the free flow of energy and resources to where they are most useful. Her organizational and administrative know-how leverage Causeit’s capacity to serve our clients.
Over ten years ago, Kelly began supporting program delivery as an Americorp Member, working for The Environmental Resource Center in Sun Valley, Idaho. Kelly envisioned and executed the creation of a 5 day overnight Environmental Children’s Camp that is still running today. She also helped to organize 2 waste-free events for the Dalai Llama attended by 8,000 people.
In her work for Causeit, Inc., Kelly knows what questions will cut straight to the core of an issue and she is not afraid to unearth a problem so that it can be solved. Kelly has a knack for becoming so reliably embedded in the process of moving actions forward that teammates often report wondering how they ever did without her.
The Causeit Team
Mark Bonchek causes breakthrough shifts in large organizations' brands, product strategy and leadership.
Mark Bonchek is the founder and CEO of SHIFT Thinking, with a mission to update leaders' thinking for a digital age. As the Chief Epiphany Officer, Mark is responsible for leading SHIFT Thinking as a business, community and movement. Mark has been at the forefront of digital innovation for over twenty years, since receiving Harvard University's first doctorate on the topic of social media in 1997. He has helped some of the leading companies in the world engage customers, disrupt markets and transform organizations. Mark is a regular speaker and columnist for Harvard Business Review.
Mark Bonchek describes how brand messaging can no longer be about simple persuasion but about mutually beneficial reciprocal relationships.
In this interview segment, Mark Bonchek describes how organizations can't afford to take the time to run decision-making up and down hierarchical chains of command. Instead, organizations need to push decision-making out to the edges of their networks.
Mark Bonchek describes how true leadership comes from empowering individuals with the tools, guidance, and confidence they need to succeed.
Mark Bonchek likens the shift in communication to a hosting a great dinner party: don't do all of the talking; instead, bring others into conversation.
Mark Bonchek explains why old methods of branding based on pushing product features and benefits are no longer effective, and how companies need to pay attention to the entire narrative of their company.
Mark Bonchek describes how organizations can use decision principles to empower employees to take action that is both timely and aligned with the organization's principles.
Doctrine sits in between strategy and plans. It is more specific than the strategy, but also more versatile than plans, or rules. Think of it as heuristics, or guidelines: the purpose of doctrine is to enable an individual to know what to do in a situation that's consistent with the strategy and achieves the objectives of a plan, but with flexibility, with autonomy, for the individual, in the circumstance. And the creation of effective business doctrine, I believe is going to be critical for the transition of business in the next century.
One of the greatest shifts we're seeing today is a shift from push to pull. We're in a world now where our customers and our employees don't need us the way that they used to. It used to be that we needed to advertise, we needed to promote, we needed to push information out to people, so that they knew who we are, what we sell, why they should buy from us
I think the biggest missing ingredient for leaders is caring. At some point along the line, they stop caring—about their teams, about the company, about their customers, and it becomes a matter of just executing actions. I think when leaders reconnect with why they're doing what they're doing, the difference that it makes in the world and allow themselves to open their mind and their heart and take action based on those, that's when things really start to happen. Because it becomes inviting to people. That's what becomes open and transparent.
The Causeit Team
Carol Carmick causes strategic epiphanies, audience insights and brand integrity through words that work.
Based in Portland, Oregon, Carol Carmick is the principal of Standing Wave, which provides strategic copywriting services to clients like HL7 International, AAA, Colgate, BP and Kaiser Permanente. Her writing portfolio spans web, print, interactive, video and instructional design, and her strategic expertise includes messaging, brand and communications strategy.
A perceptive listener and researcher who distills strategic insights from diverse sources, Carol has a special gift for simplifying technology and bringing its benefits to life in human terms. Her skills as a facilitator, mediator and community organizer helps make teams smarter, more functional and more fun.
Educated at Reed College and the University of California at Berkeley, Carol's career includes almost two decades as a software technical writer and publications manager, followed by a felicitous pivot to marketing and brand strategy in 2003, and the launch of her consulting business in 2006.