As a Service

  • Pricing model of charging a fee (usually subscription-based) for the value provided to a customer, rather than delivery of a tangible good
  • Common in software world with web-based tools hosted in the cloud
  • Increasing application to the physical world (mobility as a service via Uber and Didi, for example)
  • Requires constant innovation by company, but stabilizes cashflow and upkeep costs
  • Lowers cost of entry to expensive or complex systems


  • Salesforce
  • Spotify
  • Netflix
  • Google Apps for Work
  • FreshBooks
  • Office 365