Collection and aggregation of large pools of data for analysis
Many companies pool large quantities of data without knowing use cases yet
Storage, privacy, security, speed and reliability are major concerns
Big data + analytics needed for business insights; multi-sided platforms needed for advanced data-driven products

Examples:

Collection and aggregation of large pools of data for analysis
Many companies pool large quantities of data without knowing use cases yet
Storage, privacy, security, speed and reliability are major concerns
Big data + analytics needed for business insights; multi-sided platforms needed for advanced data-driven products