Little Data

  • Little data is data about a specific user, designed for customization of products and support of relationship-centric brands
  • Social CRMs and social network APIs are useful in managing little data
  • Unexpected usage can cause anything from user confusion to outright anger
  • When used well, products and business-to-customer relationships feel more natural and intuitive


  • Facebook Social Graph (for an individual)
  • Individual record in a social CRM