- Local-first focus for customers—locally-produced agriculture, locally-offered services, locally-manufactured products, locally-focused culture
- Digital services around localization trends usually require extensive cultural customization and awareness of physical places; for example, Facebook Pages allow end users to provide feedback on the relevance of particular services and Google Maps has detailed building maps for shopping centers and complex streets
- Local-first movements emphasize keeping spending with local businesses for health of micro-economies
Examples:
- Farmers’ Markets (US)
- Apps for finding local resources (Foursquare, Apple’s Apps Near You)