• Local-first focus for customers—locally-produced agriculture, locally-offered services, locally-manufactured products, locally-focused culture
  • Digital services around localization trends usually require extensive cultural customization and awareness of physical places; for example, Facebook Pages allow end users to provide feedback on the relevance of particular services and Google Maps has detailed building maps for shopping centers and complex streets
  • Local-first movements emphasize keeping spending with local businesses for health of micro-economies 


  • Farmers’ Markets (US)
  • Apps for finding local resources (Foursquare, Apple’s Apps Near You)