Innovation goes beyond the next iteration.

Change paradigms, then products.

Most concepts of innovation are remarkably narrow in view. At first glance, smartphones seemed to be about the hardware. But the genius is that Apple and Google accessed nearly every element available to them—from strategic partnerships with music companies, new distribution channels for their products, new business models for tech devices to highly-integrated customer service systems. By accessing the entire spectrum of resources available to them, they changed not just their product, but effectively jumpstarted a new industry—and left their competitors to play catchup.

Causeit works with your team to stretch the paradigm of your business through interaction with your strategic planning process, innovation ethnography and other services designed to expand your view of what's possible. 

Tap collective wisdom.

You don’t have all the smarts you need until you’ve talked to your community. Full-spectrum innovation needs a new way of relating to the environments around your company, opening your teams to the input of clients, vendors, other parts of the company, and perhaps even competitors. Open innovation—the act of measured transparency in service of greater cross-pollination—offers great gains and needs design to be implemented properly.

Causeit helps you plan and implement open innovation programs—and then share the results throughout your ecosystems. We train your team in the process of implementation, too, so that they learn how to manage open innovation programs on their own.

Shift your culture, not just code.

In this economy, leaders must move their focus from innovation teams to innovative organizations. In order for your company to be effective in reinventing the code of your apps or the design of your products, sometimes you have to transform your culture, too. Causeit helps you reboot struggling parts of your company and add capacity across all of your teams through targeted coaching, facilitation and paradigm-stretching thought leader development.

Causeit designs our work with teams to include both innovation process and culture change, rather than providing separate programs which might conflict or be too slow to have you succeed in a challenging market.