The Process


Phase 1: Intake and Research

1 week

Intake covering known constraints, team, budget and existing process.


Phase 2: Workshops and Coaching

1 week

1.5-2 day workshop comprised of key stakeholders beginning around a particular domain (eg, creating connected products or creating a new data-driven offering)


Phase 3: Testing and Iteration

3-4 weeks

Testing hypotheses from the workshop, iterated as needed


Phase 4: Testing and Iteration

1-2 weeks

Final one-day workshop to surface learnings and evolve the business model (and creation of any further needed tests)