Mobile Environments

  • Environments that come to the user, or that can be moved to various locations
  • Flips paradigm of humans traveling to a particular environment—instead, environments travel to humans
  • Mass-culture precedent in food trucks, pop-up stores; digital layer involves telling users where environments have been [re]located or even directly summoning environments
  • Imagine offices, schools, stores or clinics arriving at your home or an another convenient location


  • Philips Hue portable lighting
  • On-demand classrooms in school buses (Curitiba, Brazil)
  • Pop-Up Stores and Food Trucks
  • Ideo concept
  • Robotic Architecture (import an environment)


Digital Natives/Gen Y (Millennials)

  • Worried about the future, sometimes more than parents: (terrorism, global warming, global economic crises, job possibilities, health, etc)
  • Asset-light: in some situations, may have fewer owned items, preferring liquidity and/or flexibility
  • Different way of shopping than previous generations, willing to try new brands based on interactivity, message, friend recommendations or functions rather than age of brand or traditional marketing
  • Expect to be able to find data easily
  • Their tech is ‘always-on’
  • Accustomed to online-enabled relationships & experiences
  • Technology reports on past & present around them


  • Snapchat/WeChat
  • Katy Perry
  • Carsharing
  • On-demand services



  • Leverages just-in-time, on-demand service trend
  • Regulatory model for insurance permits flexible pricing
  • Creates a robust data platform and aggregation network; can broker data and beat big companies at their own game
  • Serves millennials & `unprofitable’ users—makes car ownership more feasible
  • Freemium distribution based on convenience features
  • Simple web product; graceful integration with mobile network
  • Takes advantage of traditional insurance company relationship failures
  • Hip, urban branding and viral outreach



  • Local-first focus for customers—locally-produced agriculture, locally-offered services, locally-manufactured products, locally-focused culture
  • Digital services around localization trends usually require extensive cultural customization and awareness of physical places; for example, Facebook Pages allow end users to provide feedback on the relevance of particular services and Google Maps has detailed building maps for shopping centers and complex streets
  • Local-first movements emphasize keeping spending with local businesses for health of micro-economies 


  • Farmers’ Markets (US)
  • Apps for finding local resources (Foursquare, Apple’s Apps Near You)


Little Data

  • Little data is data about a specific user, designed for customization of products and support of relationship-centric brands
  • Social CRMs and social network APIs are useful in managing little data
  • Unexpected usage can cause anything from user confusion to outright anger
  • When used well, products and business-to-customer relationships feel more natural and intuitive


  • Facebook Social Graph (for an individual)
  • Individual record in a social CRM


Leadership: Control to Empowerment

  • Control-based leadership inherited from military models and the industrial age has limitations
  • In order to respond in an agile way, teams and employees must have room to improvise
  • Modern leadership focuses on empowering teams to be creative and fast
  • Creation of ‘doctrine’—guidelines for acceptable improvisation, is necessary for success of employees—in addition to a bare minimum of processes and rules


  • Whole Foods customer service
  • Google
  • Agile development



Internet of Things

  • Connection layer for physical devices, such as industrial or home sensors, thermostats, etc
  • Interoperability, security and reliability of IoT systems may be a barrier to entry
  • Will evolve into a Social Network of Things (SNT) where devices can better connect to and negotiate with other devices; see for more information


  • “Smart” power meters
  • Phillips Hue
  • Nest Thermostat
  • Withings



Integration & Interoperability

  • Key element of connected products
  • Use of Application Program Interfaces, Software and Hardware Development Kits, shared standards, libraries and frameworks
  • Requires ability to selectively share and potentially revoke data access
  • Requires clarity on where decisions are made in a chain of connected services/devices


  • USB
  • APIs
  • SDKs & HDKs
  • Apple HomeKit
  • Facebook API


Distributed Workforce

  • Multiple locations for workforce
  • May be distributed between multiple companies
  • Necessitates telepresence and advanced travel functions to be affordable and reliable
  • Requires effective decision-making at edges of the organization
  • Foundation of large multinational companies, but also very small firms with global presence
  • In long term, may affect or effect population migration trends


  • Google
  • Redhat Linux


Data in Motion

  • Data which changes often, such as a live feed of video or an algorithm-driven analysis of a stock market
  • Dynamic
  • Secured multiple ways, such as securing the ‘pipes’ the data flows through and through authentication of users authorized to access
  • Data architectures built to be synchronized across systems (central data or self-reconciling systems)


  • Google Docs
  • Video feeds
  • Algorithm-based data sources
  • Cloud-based systems
  • Real-time analytics