John Hagel and John Seely Brown discuss the impact and opportunities of the future of the business landscape.

Mark Bonchek describes how brand messaging can no longer be about simple persuasion but about mutually beneficial reciprocal relationships.

In this interview segment, Mark Bonchek describes how organizations can't afford to take the time to run decision-making up and down hierarchical chains of command. Instead, organizations need to push decision-making out to the edges of their networks.

Mark Bonchek describes how true leadership comes from empowering individuals with the tools, guidance, and confidence they need to succeed.

Mark Bonchek likens the shift in communication to a hosting a great dinner party: don't do all of the talking; instead, bring others into conversation.

Mark Bonchek explains why old methods of branding based on pushing product features and benefits are no longer effective, and how companies need to pay attention to the entire narrative of their company.

Mark Bonchek describes how organizations can use decision principles to empower employees to take action that is both timely and aligned with the organization's principles.

I keep coming back to the question of "how does nature handle IP?" The closest I can think of is our creation of APIs. Organisms don't walk around with their genetic code sort of displayed for everyone to see, what makes them unique. But there is massive and constant interaction between organisms and their environment, and exchange of information. I think APIs, in a way, are sort of an interesting way of thinking about that. You display enough information about your internal code that others can really interact [with it], and build upon it effectively, without giving away the whole farm—which probably wouldn't even be useful. The other organisms don't even need to know your entire code. That piece is interesting to me.