Mark Bonchek describes how brand messaging can no longer be about simple persuasion but about mutually beneficial reciprocal relationships.
One of the greatest shifts we're seeing today is a shift from push to pull. We're in a world now where our customers and our employees don't need us the way that they used to. It used to be that we needed to advertise, we needed to promote, we needed to push information out to people, so that they knew who we are, what we sell, why they should buy from us
Curious about the shift from hierarchies to networks? Have big ideas about what leadership will look like a new economy? We are too. We were honored to be invited by @innotribe of the @swiftcommunity to speak @sibos, the annual international banking conference, on just what leadership might look like. Here's a preview of the session while the full film is being produced:
Causeit is happy to introduce our strategic alliance with ORBIT & Co. A project of Mark Bonchek, a long-time advisor (and former client) of Causeit, ORBIT & Co. serves to cause breakthroughs in organizational ability to engage communities in true, meaningful conversation, rather than old-model, push-style marketing messages. We look forward to continuing our work with Mark as we help companies form, implement and share their big visions for world-changing innovation.